The Project
Elkin Group, a Mombasa-based transport and logistics company operating since 2002, needed an identity that could compete in a crowded market without losing the reliability that keeps clients loyal. We built out a moodboard around confidence, movement, and global reach, then developed a logo interlocking the initials "E" and "G" into arrow-like forms suggesting direction and flow.
The finished identity- logo system, colour palette, and typography- grounds the brand's "Go Beyond with Us" promise in a mark built for freight terminals as much as pitch decks.
View Full Project on Behance
Deliverables
Logo DesignBrand Typography and ColorsBrand IdentityMarketing Materials
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