Ladada Afrique Brand Identity

Ladada Afrique creates tailored womenswear that fuses contemporary fashion with African flair; a positioning that called for a mark as elegant and fluid as the garments themselves. The logo is built around a flowing, gown-like silhouette merged with the shape of the African continent, rendered in bold red against navy. The brand guidelines carry that visual DNA- femininity, movement, craftsmanship- into a system the label can apply consistently across every touchpoint.

View Full Project on Behance.