Puritan Insurance Agency Brand Identity

Puritan Insurance Agency needed a way to make insurance feel less intimidating; the business is built on breaking down jargon-heavy general, life, and fidelity covers into language clients can act on. The identity translates that promise visually: a shield silhouette merges with a stylised "P" letterform, split into two tones of navy and gold to balance protection with dynamism. The result is a brand guidelines package defining the mark's construction and rationale; dependable and authoritative, built for a company customers trust with their financial decisions.

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